X Amplify allows advertisers to align their ads with premium video content from the most relevant publishers.
Amplify offerings are broken out into two ad formats:

• Amplify Pre-roll allows advertisers to select the content categories of the videos that their video ad will be served on from 15+ categories,
  including select Curated Categories in markets where they're available.

• Amplify Sponsorships give advertisers a 1:1 pairing with a single publisher during a moment of their choice and Tweet-level control
  for the duration of the campaign. Please note that Amplify Sponsorships are not available to self-serve advertisers at this time.

X's Takeover products are the most premium, mass-reach placements that drive results across the funnel by taking over the Timeline and Explore tabs.
They give brands exclusive ownership of X's premium real estate across desktop and mobile, allowing you to maximize reach and drive lifts across the funnel.
Takeover placements are offered as:

• Timeline Takeover puts brands at the top of the conversation as the first ad of the day. People come to X to discover what’s happening,
  and with Timeline Takeover, your ad is the first ad when someone opens X.

• Trend Takeover puts ads alongside what's trending, placing messages and immersive video creative where the conversation starts on the Explore tab.

X Live enables advertisers to broadcast their biggest moments to the world and allow audiences to join in real-time.
From product launches and conferences to watch parties and fashion shows, X Live helps brands maximize their best livestream
content and drive conversation with the audiences that matter.

Dynamic Product Ads on X allow advertisers to deliver the most relevant product to the right customer at the right time.

With DPA Retargeting, advertisers can serve ads to targeted consumers, featuring products they have engaged with (e.g.
added to their shopping cart) on the advertiser’s website but haven’t yet purchased.

With DPA Prospecting, advertisers can acquire new customers who haven’t visited their website via ads featuring products from
your catalog that are most relevant to them.

Combined with X’s Web Conversions products, Dynamic Product Ads can help advertisers improve Cost Per Purchase and return on ads spend (ROAS) on X.

Collection Ads are a new way to browse, story tell, and purchase on X. In a Collection Ad, advertisers can showcase a
collection of product images through a primary hero image and smaller thumbnail visuals below.

• Single view experience: With Collection Ads, consumers no longer have to swipe through individual cards as they would with Carousel Ads.
  All product features are displayed within a single view.

• Customizable destinations: Advertisers have multi-destination functionality with Collection Ads,
  allowing them greater flexibility to link to unique product destinations and landing pages.

• Creative flexibility: With more creative space within Collection Ads, advertisers can highlight up to 6 unique products, services, or promotions.

X offers a corresponding suite of standard and branded features that can be applied across the other five format categories. These include: Polls a

• Polls add an interactive, eye-catching feature to ads and enable followers to engage with content.

• Conversation Buttons drive engagement and conversation with embedded buttons that prompt people to Tweet about branded content.
  They include call-to-action buttons and customizable hashtags.

• App Buttons also add clickable functionality to ad creative and links to a specific App Store or Play Store app download page. If users already have the
  app downloaded, this button can also be configured to open into the specific app on mobile.

• Website Buttons add clickable functionality to image and video Ads, allowing users to click through to a specific landing page.

• Branded Hashtags allow advertisers to express their personality and add a fun, visually-appealing creative element wherever the hashtag is used across X.

• Branded Notifications enable people on X to raise their hand to receive valuable content or experiences directly from brands, at the moments that matter most.